The travel and tourism provided about 8,500 jobs in Iceland in 2009 and that number has only increased. That is over 5% of the total number of jobs in Iceland.
International visitors spent approximately ISK 133bn in 2011 or 13% more than in 2010.
International visitors to Iceland have more than doubled since the year 2000. They were around 300,000 in 2000 but were close to 660,000 in 2012. If this trend continues we may expect 1 million visitors in Iceland by 2020.
The majority of those visitors came by air through Keflavik Airport (95.6%), 2.2% came with Smyril Line - Norræna through Seyðisfjörður and 2.2% by air through small domestic airports.
As the majority of all visitors come through Keflavik Airport we will look at the nationality of visitors coming through there in 2010 and 2011.
Visitors By Season (2011)
Even though most still prefer to visit in the summer, there are some that differentiate. In 2011 for example, over 40% of visitors from the UK chose to visit in the winter. More and more choose the same, as Iceland offers many different things, but still great, in the winter. And those who choose to do so, probably save some money by doing it, as many (touristy) things are more expensive during high season.
But as the number of visitors increases, different agencies and tourist companies emphasize on advertizing how attractive Iceland is during the low season as well. And that seems to be working, as people slowly realize what Iceland has to offer during winter.