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At least for the next couple of weeks. Those who take a ride with the yellow cabs in Manhattan these days might hear familiar music. A part of the video with the song Varúð will be played on screens of 3000 taxis throughout the city, until the 5th of February. It is estimated that about 2 million passengers will get to hear Varúð during this time.
The video is made by Ryan McGinley and in the video you can see a girl with golden hair galloping along the streets of the big city. According to Art Production Fund, who is responsible for the project, this is one of the first times that the multimedia system in the cabs is used to display art.
The video can be seen here:
Sigur Rós: Varúð from Sigur Rós Valtari Mystery Films on Vimeo.
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