Because the old pönk is now the mayor of Reykjavík. And he will only be firing to start the 29th Reykjavík Marathon.
Maybe you'll be there?
Check out this video which the Powerade people filmed during marathon last year. Powerade co-sponsors the Íslandsbanki Reykjavík Marathon and they make sure runners stay hydrated, providing more than 10,000 litres of Powerade at nine water stations:
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